http://www.claro.com.br/pais2011taxa/pre-pago

The ad brings the concept "Your father will speak as much as your mother" and announces the promotion of Brazil Speech More Call for prepaid cell phones.

"I thought as much as his father talking to his mother," asks the film, which shows parents of wigs.

The campaign also includes pieces for print media, radio spot and parts for POV.

Ogilvy also created exclusive films for the internet. Four parents were selected. The goal is to show the difference when they are themselves (father does not usually talk much) and when they speak as much as a mother (parents with wigs and props from mothers).

Ogilvy & Mather
Título: Fim de Semana por 1 Real
Duração: 1x30"
Produto: Pré-pago
Cliente: Claro
VP nacional de criação: Anselmo Ramos
Diretores de criação: Claudio Lima e André Kirkelis (Head of Art)
Diretor de arte: Guto Kono
Diretor de arte On: Ricardo Andrés
Redator: Fabio Nagano
Produtora: Bossa Nova Films
Diretor: Geórgia Guerra-Peixe
Direção de fotografia: JR Junior
Produtora de som/produção trilha: Satélite
Locutor: Krissos Michellepis