While at Liquid inc, Gregory Mountain Products approached us to help them expand their product line. The new products were called Gregory Yellow Label and we were tasked with creating a new mark utilizing the existing Gregory logo. The solution was simple and when applied to the hangtag – we leveraged the qualities of the brand through our paper choice by using Yupo paper. Yupo is a sustainable, tear and water resistant paper – just like Gregory products.

The website was designed to showcase active females and their lifestyle for which the product were create for.