Chase Sapphire + Sundance
Client: Chase Sapphire + Sundance
Creative Directors: Carolyn Malebra, Dave Clark
Art Directors: Dave Clark, Randy Elles

Concept: As a proud sponsor of the Sundance Film Festival Chase Sapphire reached out to our team to develop a few ideas around how they could promote the brand at the event while simultaneously reaching out to prospective and current card members who were hundreds if not thousands of miles away.

Approach: We created a Facebook tab promoting Chase Sapphire's sponsorship of the Sundance Film Festival. On The Road mapped theater locations across the country premiering official Sundance films exclusively for Chase Sapphire card members who couldn't make it to the festival. While At The Festival highlighted daily promotions at the Chase Sapphire tent located in the village of Park City, Utah.

Result: Card members who weren't able to attend the festival were able to enjoy some of the films close to home while prospective card members were in envy of all the daily promotions available for Chase Sapphire members at the event.

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