I created this concept for an International Anti Finning Campaign which was initiated by Designerdock and Sharkproject.

Sharks have inhabited the oceans for over 400 Million years. They are about 150 million years older than the early dinosaurs. It's estimated that annualy 100 to 200 Mio. sharks are killed by mankind for their fins alone.This practice is mainly for supplying shark fins for the so-called delicacy known as shark fin soup.
Without its fins the shark simply sinks to the bottom of the ocean where it dies. Such a horrible death for such a magnificent creature! Without sharks the ecosystem will break down, not only will the reefs die the whole ocean will die as well.

We need to rethink.

Stills


Shortfilm Dummy



Website