Presentation Is Everything
In a world of perception and sometimes deception, the management of your own personal brand is most important, how you present speaks volumes. Creating unique campaigns and properties for costumers on personal niche.
This is our take on the video resume and calling card. In a very competitive job market you have to do something to stand out. As a complement to his resume and branded website, we created an integrated marketing campaign for Nkrumah Farrar. We shipped a one of a kind poster via courier to an entertainment company that was looking for a new creative director. The poster served as a calling card and followup to a preliminary interview. The post contained the theme "Presentation Is Everything" and a web address for a video resume entitled second interview. Needless to say the target was impressed and Nkrumah landed the role.
This is our take on the video resume and calling card. In a very competitive job market you have to do something to stand out. As a complement to his resume and branded website, we created an integrated marketing campaign for Nkrumah Farrar. We shipped a one of a kind poster via courier to an entertainment company that was looking for a new creative director. The poster served as a calling card and followup to a preliminary interview. The post contained the theme "Presentation Is Everything" and a web address for a video resume entitled second interview. Needless to say the target was impressed and Nkrumah landed the role.

