Christian Loubek
Christian Loubek's early work was grounded in ironic comedy, his commercials today possess an emotional resonance driven by cinematic visuals and strong performances consumers connect with. The popular Citibank “Accessories” spot, via Publicis NY, for instance, is a narrative that culminates in a majestic rock-climbing adventure, and “Sock Puppet,” from Cisco’s Human Network campaign, is an upbeat lesson in human compassion via Ogilvy & Mather NY.

In addition to campaigns for Citibank and Cisco, Loubek has directed ads for global brands such as Diet Coke, VW, UPS, ESPN and Microsoft, and collaborated with top agencies including Wieden+Kennedy, Goodby Silverstein & Partners, Venables Bell & Partners and The Martin Agency.

Loubek got his start in production, working his way up the ranks then directing an interactive CD-Rom for Eddie Bauer that won Gold in the Communication Arts Annual. The piece, which he wrote, shot and directed during the dawn of the interactive era, was a first of its kind, weaving together three story lines, each of which showcased the brand’s outdoor apparel in innovative ways. Other notable early work includes a biopic piece on graffiti artist Kinsey for the TRUTH anti-Smoking campaign (Crispin Porter + Bogusky), a wry parody of foreign films for the Vancouver Film Festival, a goofy riff on parental pride for Discover Card (Goodby Silverstein & Partners), and the classic opening title sequence to HBO’s “Six Feet Under.”

After a busy decade shooting high-profile, ambitious projects, Loubek’s enthusiasm for commercial directing has never waned. This enthusiasm extends to his pursuits in long-form as well. He is currently developing two screenplays—a sexy thriller set on an island in Seattle, and the other an absurdist comedy focused on the subject of procrastination.

christianloubek.com