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Esmera is a project developed in the Graphic Design course at IPCA (Polytechnic Institute of Cávado and Ave) in Portugal.

Esmera is a gourmet range of three fresh flavors (rosemary, mint, basil) of the well known portuguese water brand "Água das Pedras". Without loosing the shape of the original and characteristic bottle of "Água das Pedras", all the graphical work was developed taking into account values like freshness, lightness and gourmet.

The idea was to break the current graphical language and still keep his identity resulting in a edition with an exclusive character.

Pedras Esmera on Packaging of the World

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Promotional video currently under developement in partnership with the portuguese brand of shoes:

COMMON CUT


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Original Calendar is a project developed in the Graphic Design course at IPCA (Polytechnic Institute of Cávado and Ave) in Portugal.

Sumol is a portuguese brand of drink and it's communication is based on the values of originality, unity, youth and nonconformity.

The idea of this calendar was to offer a new approach and concept of a calendar and appeal to a D.I.Y. [do it yourself] mentality because when the drink is consumed, there's no limits besides the user imagination to make additional uses of the empty bottle beyond the calendar function.

The concept of originality maintained over the years by Sumol is reflected by the use of chalk to count/write the days of the year as the user wants. Additional diary notes or drawings can be writen in the bottle to complement the calendar and give it a more original and personal look.

Another purpose of this calendar when used, is to encourage the users to share in social networks the second life of the bottles beside the function of calendar, the ways each one counts the days, the drawings, notes.

Summarizing was developed a new concept of calendar based in the main values of the brand Sumol, keep you original.

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