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Phil Catalfamo
Copywriter |

FREELANCE, Orange County, CA (2007– Present)

Windowseat – Copywriter
- Originated ideas and wrote a variety of video concepts for Mattel Hot Wheels.

Experian Interactive – Copywriter
- Project Black Card: Lead writer exceeding the 2 million dollar goal in extra revenue for
- Concepts and copy for the major launch of app for iPad. iTunes descriptions, banners, mobile, email, website and landing pages.
- ECA (Expert Credit Advisors) Lead writer and part of the Agile team that launched a service for members to talk to a credit advisor about their credit. UI/UX experience.
- Concepts and copy for MLB sweepstakes entry page.
- Worked with the social media team to produce ideas, copy and concepts for a variety of Facebook, Twitter, Instagram & Google+ posts for and Experian.

Rauxa Direct – Copywriter
- Developed copy for TurboTax direct mail, postcards and emails.
- Contributed concepts for new pitch ideas to retain client.

Neighbor Agency – Copywriter
- Instrumental in developing the winning pitch concept for Jamba Juice the Ambassador of WOW.

Doner – Copywriter
- Multiple media rich banner ads for the Mazda line of automobiles.
- Pitch idea copy and concept for the launch of the Mazda 6.
- Multiple banner ads.
- Rewrote & added SEO copy for It changed the Google ranking from 93 to number 2 in 2 weeks, organically.

Campbell Mithun – Copywriter
- Wrote product descriptions for hundreds of products in the Walmart holiday weekly circulars.

video concepts, email, web & landing pages, mobile, in-app & iTunes description, infographics, social media, direct mail, postcards, new business materials & concepts, holiday circulars.

Deutsch, Los Angeles June 2006 - May 2007
- Conceptualized and wrote copy for TGIFriday’s including server flair and in-store POP.
- Copy and concepts for CICI’S Pizza including in-store POP, window clings, posters and table talkers.
- Copy and concept contributor to the Chevy MLB & NASCAR A Season to Remember booklet.
- Contributor in collaboration with Creative Directors and Designers to create hundreds of visuals for UnitedHealth Care campaign.
- Created, wrote and presented concepts for DirecTV.
- Wrote packaging descriptions for hundreds of Fresh & Easy Neighborhood Market private label products.
- Branding and copy for the launch of Fresh & Easy Neighborhood Markets.

Young & Rubicam, Irvine October 2005 - March 2006
- Created, wrote and presented concepts for LA Auto Show Ranger Rover kiosk.
- Rewrote and edited existing copy for Uniquely Singapore visitor’s guide.

The Book Shop, Los Angeles, CA
- Portfolio school for copywriters and art directors

California State University at Fullerton, Fullerton 2001
- Bachelor of Arts Degree in Communications with a concentration in Advertising

Creative print & interactive copy / Microsoft Office / Adobe Photoshop / Social media content & management/ SEO knowledge & experience / HTML knowledge & experience / Mac - PC proficient / WordPress / UI/UX experience

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LA: 310.751.0490
OC: 949.887.7704