As the burger craze keeps getting bigger and bigger, so do Americans. That’s why BBDO and JENNIE-O® teamed up to bring attention to a leaner burger alternative. They did it by converting an out-of-business burger joint into a JENNIE-O® restaurant. Then, they gave away thousands of turkey burgers to show the world there’s a burger that’s as lean as it is delicious.

Launch :60

Moms & Kids :30

Skeptics :30

Store + Set Design

Sign Spinner


Client: Jennie-O®
Agency: BBDO Minneapolis
ECD: Brian Kroening
Sr. AD / Designer: Allan Peters
Sr. CW: Dave Alm