We were faced with a challenge - no one in Canada realized that Target carried grocery products. Our idea was simply create beautiful headlines out of food. I did a little research and found a young and extremely talented letterer named Danielle Evans who had been experimenting with food and was really good at it. We wrote some lines, roughed a few layouts, found some beautiful surfaces and then flew her to the studio. It was a very organic process that came together in only a few weeks with a very small team.



Awards:
2014 : Communication Arts Advertising Annual

Credits:
Sr. CD: Ruth Balbach
CD: Steve Chirhart
Sr. AD: Allan Peters
Sr. CW: Sage Rider
French CW: Charlotte de Celles
Illustrator: Danielle Evans
Videographer: TC Worley
Video AD: Allan Peters + John Nemec