CASE STUDY
What do 141 graduating students across 6 different creative courses have in common? How can a single identity and catalogue represent the diversity of the DIT School of Art, Design and Printing graduating class of 2010?

The concept
The common denominator? The creative process. The concept behind this years design was to use information graphics to express ‘the science’ of the students’ creative processes. We interviewed all 147 students from the school about their personal creative process. The results from the survey were compiled and the data was used to build information graphics on creativity. These graphics were used to divide the catalogue for the sections on each respective course.

The project spanned three months and involved designing all the graphics and branding for the show, posters, website, signage and a 176 page catalogue compiled with the graduating students’ work.

The catalogue cover and invitations were screen printed by hand on grey-board using orange fluorescent ink, to represent the materiality of the creative process.