NHL Yourself let users insert their face into a vintage hockey card to use as a profile picture. Over the course of two NHL seasons and multiple updates to the app, I created a series of hockey card templates in the distinct styles of various NHL eras. Each of those templates required 30+ unique variations, one for every current and vintage team.

The application itself was updated several times from 2009 to 2011. New card templates were added, variations were created, and new user options such as background colours and facial hair options were implemented.

NHL Yourself had well over 5500 fans before it was taken offline this year.

Client: Budweiser/NHL
Agency: Grip Limited
Art Directors: Haley Fiege & Chris Eyerman