Powerade - Swing 4 the Fences
What's the best way to learn how to play like a major leaguer? That's easy - by training with a major leaguer.

The POWERADE Swing 4 the Fences Sweepstakes gave fans a once-in-a-lifetime opportunity - a chance to train with Ryan Howard, Hanley Ramirez or Josh Hamilton.

They wanted users to register online, but the traditional registration process is trite, at best. So POWERADE wanted to add substance to the sweepstakes by offering a "Sports Science" angle.

So, we built a system in which users would learn about the promotion on Facebook, have access to various Ryan Howard instructional videos and be redirected to register for the grand prize sweepstakes, while earning the chance to win great instant prizes.

Batter up.

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