2010 NBA MVP Derrick Rose opened eyes and hearts as fans rallied to get behind anyone other than Miami's Big 3.

POWERADE wanted to congratulate their athlete by creating a universal social movement to celebrate the young star's accomplishments.

We used Facebook and Twitter to encourage users to congratulate Derrick on the POWERADE Facebook page. We then took the profile pics of the 1600+ users and created a commemorative MVP poster that was available for download only on Facebook.

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