Humana Games for Health
In 2008 Humana Games was created to help eliminate an increasingly sedentary lifestyle (specifically among children and seniors) through "Health Entertainment."

This initiative played on the notion of video games being an excellent form of entertainment, but ultimately dangerous because of the lack of athletic activity involved.

With diseases like childhood obesity, diabetes and physical and mental decline on the rise, Humana Games wanted to take an already accepted activity (playing video games) and give it an active twist.

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