On Tour Logistics Brochure
On Tour Logistics needed a collateral piece to connect with tour managers and instill confidence that On Tour knew the music industry and were experts in transportation. Here's what we knew: tour managing is a dream job but it doesn't always feel that way, and On Tour helps. So we designed a brochure in 7-inch record style (complete with sleeve), with custom illustrations of music gear seamlessly merged with transportation gear, with an opening message that says, "You tour just got fun again." We were able to communicate to the audience that this service doesn't just change procedure. It changes a manager's whole lifestyle.

Designed at redpepper
GOLD AAF Nashville Addy Award Winner 2012
Art Director & Designer: Lindsey Armstrong
Designer & Illustrator: Danny McClain
Copywriter: Greg Privett