Shrinkognition description here.
Project description here.
Waterford wanted to appeal to a younger audience and raise more brand awareness during New Years 2010. The app allows you to toast a friend, automatically share contact info and record your cheers on your Facebook wall.
Installed just over 20,000 times leading up to and during the event - and resulted in over 1 million earned media impressions for the brand. Plus, its still getting downloaded about 50 times a day without any marketing behind it. (Check It Out