A unique collaboration with Scandinavian accessories brand ecco. We were asked to design the brands first luxury capsule collection. This would be marketed at a higher price point and stand alone from the current line. During a project that spanned 1 year we worked alongside the ecco leather tannery in Amsterdam and closely with Italian craft in Florence.
In September 2010, Stella McCartney was appointed Team GB’s Creative Director for the 2012 Olympics by adidas.
As part of her joint-venture line with adidas she created a capsule collection to celebrate the London Olympics.
To launch this collection we created a campaign that celebrated the diverse talent, personality, and style of young British Women. Through an extensive casting process of more than 500 talented females we chose a group of young women to be filmed and photographed by Harley Weir in a series of compelling ‘screen tests’. Our aim was to capture the spirit, excitement and anticipation of 2012. Shown here are the portraits stills that led the campaign and stills from the screen tests shot on 16 mm film.
I worked with Radley, a British leather accessories brand to bring a bit of fun back into the world of accessories.
The re brand launched 'Radley London' and worked with models for the first time. This was a big move for the brand so in order to retain the focus on the product we playfully obscured every face.
The campaign praised Radley's Britishness and was shot in one day, on location, in the bustling Columbia road flower market. I worked with the very talented photographer Emma Hardy and stylest Joanna Schlenzka.