mission: convince young adult women–ages 18-26–that HPV and cervical cancer are real-life threats.

accomplished: a modern fairy tale positioned as a full-feature movie. posters and print ads drive young women to lifeisnofairytale.com. there, they view the trailer (which we developed with tim burton's animators) and find the heart of the campaign: mini-documentaries on how HPV and cervical cancer have affected women just like them.

(website, print, and banners – 2009)