mission: convince young women to talk to their doctors about hpv, a subject most find embarrassing or even gross.

accomplished: a simple site that shows young women how to avoid the negative social consequences of contracting HPV. the experience starts with a simulated text message that compels users to listen to several conversations between other young women. at the end, after all the gossip, users read instructions on how to begin the right conversation: one with their doctor.

(website and banners – 2009)