These are components of a pitch done last summer for branding Market Garden Brewery on West 25th street in Cleveland. You can view the proposal here.
Developed with the intention of having an old world feel with a modern twist, this logo is a fresh but timeless concept with layers of research and wide versatility. The horse and beer cart have a classic, old world feel and pays homage to commerce that flowed through West 25th street in early 20th century Cleveland . Many of the old, local breweries continued to use the horse-drawn cart to deliver their beer, even after the introduction of the beer truck. The wordmark is meant to put a risky modern twist on the brand by removing the vowels from the word "Market Garden." The name still reads the same, but appears almost like a foreign language, which is also referencing the immigrant beer pioneers of Cleveland's past.
Special Edition Bottle