Hi, I’m Nori Soriano.
I plan, manage, and write content for websites

Contact me for work

What is content
and content strategy?

Content, and its planning cycle, is a crucial element in the web creation process. Here are some popular definitions to help you navigate the relatively new field.

Content

“Content is a broad term that refers to anything created and uploaded to a website: the words, images, tools or other things that reside there.”

Content Rules Ann Handley + C.C. Chapman

Content Strategy

“Content strategy for the web is
about bringing editorial skill and methods into website planning. In order to create good content, you need a plan for how you're going to get it and keep it coming.”

MAPPEDBLOG.COM Elizabeth Mc Guane

Why Good Content is Good For You

  1. More Customers

    The more you know your customers, the more they will like you.

  2. More Loyal Customers

    If they believe in what you say and do, they’ll keep coming back fore more.

  3. More Loyal Customers
    To Rally Your Brand

    When you’ve made a logical and emotional connectionw ith your audience, promoting the brand turns spontaneous and widespread. Your customers, now your fans, will gladly do the drumbeating for you.

Why me?

I approach content strategy with an editorial eye—with all my skills and experience as a copywriter, screenwriter and journalist mixed in.

Advertising

  • Marketing Strategy
  • Branding Principles
  • Web + UX Design Principles

Film

  • Storytelling
  • Creativity
  • Flexibility
  • Character Creation

Journalism

  • Thoroughness
  • Good Judgment
  • Integrity
  • Independence

  • I know how to make
    brands work

    I’ve spent a good part of my career in (traditional) advertising as a copywriter. And later founded my own agency that launched new products through unique, creative events.

  • I know how to tell
    a good story

    I’ve been writing screenplays and managing the production of independent films for years. I wrote a top-grossing romantic comedy and gained lots of recognition for the script.

  • I know the web
    & the people who use it

    I emphasize research on the brand and its users before I map out content. This step allows me to produce handcrafted messages that resonate with your audience.

I've worked as content strategist and writer with agencies such as Grey, Profero, Gyro, Rapp and Mc Cann working on top global brands. At present, I’m the Lead Strategist at This is Our Day Job, a digital creative studio that sees content as the better half of web design.

You can download my full resume here.

Contact me for work