This campaign evolved over the short 2012 NBA season. We wrote the first spot before the Christmas Day opener and kept writing as the season progressed and different storylines developed. 18 spots in all.

The Finals: OKC vs. Miami This one is for all the marbles.

The Finals: OKC vs. Miami :60 This is the longer version of the OKC vs. Miami spot.

Playoffs Launch Spot: "Gauntlet" This is the spot to launch the 2012 Playoffs.


The Heat

The Celtics

Brothers - The Gasol brothers.

Magic Trick - A little Kobe Bryant razzle dazzle.

Chicago PD - The swarming defense of Chicago.

Dirk Nowitski

Freight Train - Lebron James has a lot of inertia.

The Spurs