Tangent plc is a leading integrator of technology, data and marketing strategy.

To coincide with a move to their new, customised offices on Great Portland Street, a new identity system was created and carried across Tangent's masterbrand, sub-brands and specialist companies.

The identity had to reflect Tangent's bold and fearless approach to their client's challenges. The logos were designed to give an instant impact. The use of an oblique was introduced to indicate a tangent line as well as to act as a separator for the group companies.