Outrage! Anger! Heading to New Zealand in a controversial all black away strip that riled even the Prime Minister, England announced their intentions with a younger, faster, unpredictable team. A team of unheralded stars, diverse attacking options and youthful swagger. New Blood. New England.
An addition (that W+K had no involvement other than supplying the manifesto) was the launch of the limited edition New Blood Airmax 1 Hyperfuse. Tight.
Athlete photography by Alan Mahon.
Film directed by Anthony Dickenson at Pulse Films.
In-situ photography by Piotr Gregorczyk.
With Shay / Javier / W+K London