Working with a copywriter and a copywriter/art director team creating a number of ideas for possible content features for the new Ford website.

These included a tongue-in-cheek James Bond themed virtual test drive, a virtual test drive for the passengers and a 'feeling-o-meter' as a method of communicating the 'Feel The Difference' brand - all very well received by Ford.

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Project: Concepts
Role: Art Director
Agency: Wunderman

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Content concepts:
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'Feel the Difference' concepts:
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'Virtual Test Drive' concepts/walk through:

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