Project: Lung Cancer Alliance branding

Info: I designed the branding for the Lung Cancer Alliance, which translated into a letterhead, business card and envelope designs.

Project: Kroger Meat Label system redesign

Info: The current meat label system at Kroger has very low legibility and is difficult to scan. I redesigned the label for improved legibility by rearranging elements into relevant sections and giving them a clear hierarchy. This allows the customer to quickly scan and find the information he or she is looking for without wasting time. The label dimensions were also increased in order to accomodate larger type sizes. Blue was used to signify the most important piece of information, since it stands out on top of the red-colored meat and is the same blue Kroger uses in their branding. The safe handling instructions were also clarified in order to improve safety within the kitchen.

Project: Typo London poster series

Info: Designed a series of posters to advertise the Typo London design conference in 2011. The posters showcase English symbols with typographic glyphs.

Project: Army Educational Outreach Program poster

Info: While working at FourDesign, I designed one of three proposed posters for the Army Educational Outreach Program. It was made with the intent to inform K–12 students and their parents about the program and its opportunities.

Project:The Metamorphosis online book

Info: I designed an online version of The Metamorphosis with an emphasis on legibility and a good reading experience.