Kicker table 2.0
To re-design a Kicker table for Leonhart GmbH we used a Crowdsourcing strategy to enrich the user experience.
Crowdsourcing is based on the wisdom of the crowd. The end users are actively integrated in the design process to achieve a higher level of acceptance of the product. The summarized knowledge influenced the final product directly and helped us to make well established design decisions.

Supported by Leonhart and Vertigo Systems.

Test it and ask ten people how many grass blades are in the image. Sum up all the answers and devide it with ten- you will nearly get the right answer.

My responsibilities here:
Strategy Design, Design Research, Concept Ideation, Design and partly Model making

WATCH THE VIDEO HERE