These point of sale pieces were created on behalf of Pizzabilities. Pizzabilities is an original concept for a pizza restaurant where customers can order different toppings on each individual slice of their pizza for a set price. I created a logo, identity system, menu, packaging system, press mailer and gift card set for Pizzabilities. The target audience for the campaign are 25 to 30 year old males. All point of sale pieces target this audience while the copy featured on the pieces references common relationship lingo in a humorous manner.

The pieces feature original logo, illustration and copywriting. Imagery of remaining point of sale pieces are coming soon.