These advertisements were created as a pioneering print campaign for Jonas Samson Light Emitting Wallpaper. The ads were designed with the custom capabilities of the wallpaper in mind, and each headline highlights a unique benefit regarding the wallpaper and its functions. In order to visually communicate how dynamic and customizable the wallpaper is, I created various compostions on Lite Brites (since these toys’ characteristics are closely related to that of the light emitting wallpaper) to support each headline.

The two full spread and two single page print campaign features orignal concept, art direction, photography, and copy writing. Visit jonassamson.com for more information.