These advertisements were created as a retentive print campaign for Hallmark greeting cards. The campaign is based on the concept that Hallmark greeting cards are so appropriate for everyday situations and occurrences that they seem “almost too personal” as the tagline suggests. Headlines are incorporated into the card messages and reinforce the tagline while visuals help to place the viewer in the card's proposed situation.

The campaign includes two full spread, two single page, and two billboard advertisements. It features original concept, art direction, and copywriting. Photography by Lindsey Swopshire.