This video shows a guerilla campaign we did at San Francisco's GDC show to promote the launch of the new Duke Nukem website and game.

The press at the show took tons of photos and videos of all the different guerilla pieces in and around the convention center. We ended up getting a ton coverage on all the major game portals. Between the Referring Hits from the game sites and the Direct Hits from the posted materials, the campaign pushed over 50,000 uniques to the new Duke site. All was done on a minimal guerilla budget.

Here's some coverage of the guerilla campaign. Below the video is the site that was being promoted.



Here's the site that all the messaging pushed to. Below this are some videos of the actual auditions for the site.