Fox Sports Serie A Branding
Design concepts for a new season of Serie A football on FOX Sports.
The brief was based on foregrounding the key experiences of watching european football.
Focusing on these key aspects led to an association with 'heroic' traits and the serialisation of these traits. Following a football team through a season was akin to following the exploits of a heroic character, or superhero adventures.
Developing a visual style which used the language of comic books to create drama and narrative. We cast the series in a new light.