BBC Horizon Rebrand
Concepts to mark the 40th year of broadcast for the BBC's Flagship Science programme Horizon.
The idea was to strip down the look and feel of this documentary series to a few simple elements. Against a strong, signature blue, a simple white line cuts through the space revealing iconic symbols of science and nature.
The line acts as investigation and revalation in one beautiful, fluid move, reflecting the remit of the series itself.