Arla wanted promote and make people emphasize for Earth Hour 2009.
Instead of using the back of the packaging (which was the original mission) we decided to "turn off" 2 million milk cartons. Considering the fact that the packaging had been white for over 30 years and that Arla is the number one milk brand in Sweden, the impact was huge. It contributed to an increased participation among swedes, closer to five million blonde, beautiful people.



Before




Awarded The Swedish Design Award 2010, cat. Packaging
Nominated to Guldägget, Swedens most prestigious advertising award, cat. Design.

Communication concept and design for Match Cup Sweden 2009. Awarded with the Swedish Design Award 2010 and voted the best design concept of the entire World Match Cup Tour 2009 (WMRT). Sailors such as Torvar Mirsky and Peter Gilmour participated.

Aside from the campaign we printed posters as memorabilia and voluntarily got fans, enthusiasts and sailors to put up our ads in their homes.

Awarded the Swedish Design Award 2010, Category Advertising/Poster





Program – Tabloid

For a U.S launch campaign we came up with a reality show, controlled by the viewer. By interacting with the webpage the viewer could participate and vote for what adventure the contestants should take on next.

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An interactive mobile art tour for the Museum of Art in Gothenburg. We wanted a young crowd to interact and interpret what the paintings were saying/thinking with the cellphones. A clash between 100 year old art and 15 year old swedish teenagers.

An event for a local real estate agency. During the European Athletics Championships we arranged a heptathlon for the people who wasn't part of the national team. More than 8000 participated, which is alot for a city of 600 000. It resulted in a donation of 250 000 kronor to a local charity for the homeless.

Quickoven is a vending machine company that serves hot food in less than 90 seconds, around the clock. Since there is no human encounter involved, we decided to personalize the experience of ordering and receiving your meal. We did so by giving the machine and packaging a voice of it’s own, adding a bit of charm and humour to the process.

The pen is mightier than... the computer. Sketches for Bic concept.

Floorball is the fastest growing sport in Sweden. We designed the entire collection of sticks, catalogues and team wear.



STICKS

Concept and branding for new and upcoming sport stores.