Melinda is based in Los Angeles where she’s a Creative Director, Art Director, Designer, Visual Artist, Filmmaker and Entrepreneur and has worked at agencies like AKQA, KesselsKramer, BBH, 72andSunny, and Deutsch. She’s created integrated experiences for global brands, music, advertising, interactive, and the arts. She’s shown work in London, Sao Paulo, Los Angeles and San Francisco, participated in the San Jose Art Biannual and has been featured in Dazed and Confused, Wallpaper, Cool Hunting, NME, Design Week, and Juxtapoz.
MOCAtv - ART IS FOR YOU
Worked with MOCAtv to help launch the world’s first art-centric Youtube channel. From strategic positioning to web films to social media platforms encouraging users to upload their own art, we’ve helped create a democratic space for MOCA’s artful programming to be viewed and shared by everyone.
Love/Hate Graffiti turns youtube into a platform for viewers to express their unconditional love or hate for street art.
MOCAtv - Love/Hate Graffiti from Melinda Gorham on Vimeo.
ART IN THE STREETS - Upload more street art.
Silverlake Conservatory of Music Art
FLEA - Silverlake Conservatory of Music Art
Flea from the Red Hot Chili Peppers tells the story of how he discovered music and the challenge under privileged kids have in learning and having access to the Arts.
MOCAtv - Flea & Silverlake Conservatory of Music from Melinda Gorham on Vimeo.
The Silverlake Conservatory of Music currently has 700 students, 200 of which are on a full scholarship, learning music for free. Help the school fund a building project, which will allow them to triple the amount of full music scholarships they are able to provide for in-need students.
/ Music Video
Scion sponsored this music video for UK's most popular dubstep DJ, SKREAM. The track Nefariousa
sets the mood for a child-star clown who goes on a soul-searching journey filled with chaos. Written/Directed by myself and AUTISTA partner in crime, David Charles.
SKREAM / Nefariousa
Written & Directed by AUTISTA (David Charles & Melinda Gorham)
SKREAM / Shoot Photos
Production Designer: Melinda Gorham (art direction, sets, wardrobe, graphics)
DP: Todd Kellstein, Editor: Mandy Brown, Photographer: Melissa Castro
Producer: Mike Gamms, EP: Craig Bernard
SHIFT by TIM KRING
/ Branded eBook Experience
Interactive eBook experience was created in partnership with Nokia to celebrate the launch of SHIFT ( a novel by Tim Kring - creator of HEROS ) and the new N8 touch phone by Nokia.
THE DEATH SET
/ Music Video
Scion sponsored this music video for The Death Set about a man who eats his way to find his one true love. Written/Directed by myself and AUTISTA partner in crime, David Charles.
THE DEATH SET / It's Another Day
Written & Directed by: AUTISTA Collective (David Charles & Melinda Gorham)
The Death Set - It's Another Day / Shoot Photos
The Death Set - It's Another Day / Press
Production Designer: Melinda Gorham (art direction, set design, wardrobe, graphics)
DP & Editor: Noel Maitland, Photographer: Melissa Castro
Producer: Ryan Kohler, Exec.Producer: Craig Bernard
JELL-O / Visual Language & Site Experience
We didn’t want to create a homepage for JELL-O, we wanted to create a home - a gelatin and pudding universe filled with bright colors, whimsical characters and clever details that together form an online hang out spot for JELL-O lovers of all kinds.
The re-branding of JELL-O sought to recreate the classic feeling of joy the brand had brought to previous generations without relying too much on nostalgia.
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JELL-O / Environments
By introducing a cast of fun stylized characters and a visual vocabulary that feels fresh, the new identity burst with vibrancy and joy. The simple graphic fruit characters, bright color-palette and naive typography make the brand feel playful and pop without veering into overtly saccharine or Saturday morning cartoon territory.
The website was time-sensitive merging its aesthetic from morning to nighttime. The visual strategy and engagement methods were influenced by Forrester's "Principals for Emotional Experience Design". view animations
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JELL-O / Site Experience
The site's content was encased with dynamic graphics that adjusted to the time of day, season, which product or section the user was in, and even the user's behavior. Doing so brought a spontaneous, jester-like feel which stayed true to the brand's essence.
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JELL-O / Animations
The animations help the site feel tangible, alive and most importantly, ready to be explored. The idea was to create movement that was just enough for the site to feel alive and intuitive, but not enough to distract the user from the content. Thee animations were time-sensitive merging its aesthetic from morning to nighttime.
* click on JELL-O logo to view the next scene
/ User Experience
Google Play is a digital media service that rivals the iTunes and Hulu's of this world. While at BBH LA I was tasked to concept how Google Play could integrate richer discovery and consumption experiences into their existing model. How do we go beyond social integration and ingenious recommendation services? How do we create something useful and ownable that goes beyond what we already have?
Google Play / Approach
The approach focused on amplifying Google's existing features to address the way we consume culture as human beings, not carrousel spinners. The visual approach highlighted the best content and features without any gimmicks or added layers. Things like social and editorial recommendations (by people, not algorithms), media mixes (bundle everything from books to apps based on unique themes), crowd annotations, real-time music matching, and live social activity.
Google Play / Hangout & Circles Integration
Inspired by friends abroad who watch movies together via Skype, we decided to use these features as a way to share content, discuss - even start book or film clubs or read a bedtime story to your little one while afar. The content club gave users the ability to share content with people in your circle, send and receive screening invites and peer to peer recommendations. This idea could go beyond and even be used for study groups or tutorials. And for music, you could dance your socks off in a virtual dance hall.
/ Site Redesign
While freelancing at 72andSunny I helped win Fiat's US Digital AOR. The site's redesign focused on two principles: connect the US market to Fiat's strong design heritage and seamlessly enable users to configure a new Fiat.
To get there we made the content dynamic, conversational and playful, closely aligned with the brand's tone. Once the users were engaged we would invite them to configure their own Fiat, set up a test drive, or speak to a sales rep all without leaving the site experience.
We wanted it to feel effortless, passionate and intelligently designed just like the Italian automaker.
/ Integrated Holiday Campaign
Gap wanted two things for Christmas: a cast full of celebrities and to promote holiday mixing and matching. To solve this, we filmed a cast of 10 celebrities paired in every single combination possible and enabled the consumer to mix and match throughout the site experience, creating customized songs, videos, and outfits to share with others.
GAP / Merry Mixed Carols
Watch the cast of celebrities perform classic Holiday songs, send customized greetings to your friends, or shop their look.
GAP / Merry Mixer
Select which celebs you want to mix up to create the ultimate holiday video greeting to share with friends and family.
GAP / Mix Don't Match
Mix and match Gap's entire holiday collection, save outfits, build gift lists, and shop.
GAP / Merry Mixit - iPhone App
We launched Gap's very first iPhone app for Holiday 09'. Users could watch the celebrity cast perform or mix and match the collection, with the ability to add their freshly mixed outfits to giftlists for friends and family.
GAP / Facebook Integration
/ Visual Language
The Alchemists, a Transmedia Storytelling company, builds worlds that are layered across multiple medias. I wanted to represent that concept graphically so I created a dimensional approach that had each section of the site represented by a different universe. And telegraph the notion that stories/landscapes are the common thread, the sticky glue that unites fans, brands and content living the same dream.
/ Site Experience
/ Interactive Videos + Digital Campaign
Banana Republic's "City Stories" campaign highlighted up and coming artists and the cities that inspire their music + fashion.
CITY STORIES / Interactive Videos & Site Experience
Visitors could watch interviews + performances, read artist bios, download tracks and even shop the featured looks. The site proved to be just what Banana needed - the average time spent on the site was 8:15, with 6.8 page views.
CITY STORIES / Branded Content
CAA created the content & AKQA built out the campaign and interactive video experience.
CITY STORIES / Rich Media
Interactive video banners let users shop, listen to tracks and watch videos full-screen.
CITY STORIES / iTunes Integration
Partnership with iTunes allowed for a free, downloadable tracks on the site.
/ Branded Content & Interactive Videos
Interactive Videos were created to romance 1969 Denim, providing the sight, sound and motion Gap is known for, but with a twist: these inspiring shorts have an added layer of utility that let’s consumers shop and discover product content from the film.
GAP 1969 / Click to the Beat - Interactive Music Videos
Interactive videos that come to life when users click to the beat of each song. The environment always starts the same, but each time they click they add new elements to the video as if they were building it piece by piece.
Beach House / 1979 Bleached Denim
Kid Cudi + Kid Sister / 1979 Rolled Denim
Little Boots / 1979 Zipped Denim
GAP 1969 / Celebrity Details - Interactive Stories
There’s some details about celebrities we just don’t know about until we walk into their homes. Did you know Drew Barrymore can play a killer drum solo? Or that Peter Saarsgard is a collage artist at heart? Now what if we added a layer of interactivity and give users the power to dress them, interact and even make these celebrities play their instruments or do art with simple clicks.
GAP 1969 / Interactive Stories - All in the Details
The story is all in the details. In this concept, we get a macro view of our Denim’s details to find miniature fashion forward people acting out different mini-stories that highlight the rivets, butterflies, etc in a very playful/emotional way. Hot spots will allow users to explore the environment, shop for products and get more information.
MILLION VOICE PROJECT
/ Branding + Site Design
Million Voice Project is a non-profit initiative designed to gather and assess students' perception of their own education.
Million Voice Project / Visual Language
Since the target audience was fairly broad (students, teachers + administrators), we needed to come across as both casual + formal, while conveying excitement, accomplishment, fun and confidence in education. Much of the inspirations came from similar modern movements' freshened looks.
Million Voice Project / Site Design
Tone: Positive, friendly, confident, aspirational, knowledgeable, fresh, exciting, human, accessible, progressive, empowering.
In order to reach the wide audience who'd be visiting the site, I used color & illustration to speak to the younger audience, and order & clarity to speak to the teachers and adults.
Million Voice Project / Infographics
I Worked with artist Elisa Sassi and Vincente Montelongo to create infographics for the site to convey serious statistics in a friendly, light-hearted way.
/ Interactive Product Experience
This digital experience aimed to get people interacting with the product where they should be: back in the dirt again.
The interactive map encouraged users to find a nearby adventure. Filters enabled real-time results based on date, difficulty, activity type, ratings and so on. User could build a trip, get supply lists, invite friends, and evenn create a photo album after their adventure.
LOCAL DIRT / Site Experience
/ Interactive + Experiential
Mini motorists are extremely dedicated to the Mini way of life. These interactive and mobile experiences give some of that love back with fun, utility and social behavior as its main attributes.
MINI iPhone App / Setup
Once customized to your reflect your unique MINI, the dashboard gives you a glance at car schematics, driving conditions, playlists, and more.
MINI iPhone App / Trip Generator
Plan trips or route errands based on gas, road conditions, time and motoring style. Personalized "racetracks" are created based on your preferences, playlist is created, and play by play directions are given along the way. Incoming calls can even go straight to speakerphone for uninterrupted motoring.
MINI iPhone App / Additional Features
Owners can also notify each other about available parking spaces, say hello with fun utilities, or leave voice memos attached to locations, reinforcing the sense of community.
MINI Carfun Footprint / User Experience
The digital campaign for MINI gave user's a humorous way to figure out not only their carbon footprint, but also the fun factor of the car they're driving.