IKEA.com receives over 900 million hits annually. The "NEWS" section is the most visited part of the site, but it was uninspiring and diluted with too many irrelevant products.
The brief was to streamline the landing page and treat the products in a more emotional and warm way. Working with an art director, I developed the creative concept, and I set the tone of the communication with inspirational copy.
The brief was to streamline the landing page and treat the products in a more emotional and warm way. Working with an art director, I developed the creative concept, and I set the tone of the communication with inspirational copy.
