Dyson Air Multiplier
We launched the world’s first bladeless fan without wasting any money on ad space.
Instead, we outlined 100 of the digital space’s biggest voices that would go giddy for the Dyson Air Multiplier and sent them limited edition fans packed with goodies to get them talking.

Once we’d planted the seeds for conversation amongst Design Nerds, Moms, Dads and Tech Geeks, we created a microsite to collect all the chatter to live and invited Dyson to engage with its enthusiasts.

Dyson AirMultiplier Teaser from Makeable on Vimeo.

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Agency: POKE
Hats Worn: Writer, Social Outreach