CEO, Peder Nyhus came to Joyce with an idea and we took that seriously. Rypen launched on 11/1/11 and is one of the coolest places on the internet to buy stuff for your home. We spent the last year creating a product strategy, branding and designing a discovery based shopping experience and a brand as juicy as the deals people get on the site.
The deep fried pickle booth at the MN State Fair asked Joyce to help them sell a trillion pickles during the summer of 2010 and we obliged. We created a brand that people would notice, developed a character that they wouldn’t forget and designed the most ridiculously monstrous booth that regulations would allow. Social Connections on the booth create an offline to online experience and help fans stay in touch with their favorite treat all year round.
LeagueSafe is a fantasy league finance management system where users can set up competitive leagues for everything from MLB teams to American Idol seasons. Yes there are competitive gambling leagues for American Idol. We started by refreshing the logo mark, iconography and other brand elements and then we designed a simplified set-up and league management system to help them increase their user base, dramatically
WorkSimple is an application where people can share what they are working on with their coworkers, set goals, and get feedback and recognition in an open and shareable way. We created a simple site with one goal: get people to sign up for the application. We created a User Interface for the application and even named, branded and designed a blog so that they could bring their point of view to the world.
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