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Brand position for Hot Pocket
In order to communicate the new brand positioning for Hot Pocket on the Internet we have created an official video manifesto with a "freaky" version for social...
Copywriter
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Concept
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AgênciaClick
My Recipes Book
Problem: As SADIA is one of the biggest food companies in Latin America, we wanted to bring back cooking as a main subject in people’s life. Solution: We...
Copywriter
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Concept
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AgênciaClick
TIM + AACD
TIM’s (Mobile phone provider) slogan says "You without limits". Aiming to help children from AACD (Associação de Assistência à Criança Deficiente), we...
Copywriter
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Concept
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AgênciaClick
Hot Pocket Game
Problem: Communicate Hot Pocket in Planeta Terra Rock Festival. Solution: We created a game that encourages players to shoot their Facebook friends with Hot...
Copywriter
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Concept
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AgênciaClick
Fruittella [Proposal]
Problem: Communicating the new Fruittela flavors: Strawberry and Chocolat. Solution: We proposed a special photo booth. Inside it a camera would take pictures of a...
Copywriter
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Concept
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AgênciaClick
Read and Tell
Copywriter: Mauro Paz and Nayara Lima Art Director: José Saliba Jr. Creative Director: Juliana Constantino and Ricardo Velasco
Copywriter
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Concept
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AgênciaClick
New website Hot Pocket [Proposal]
For the new Hot Pocket brand positioning "Who turns around, gets along," we created a proposal for a website where the consumers would literally have to kill the...
Copywriter
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Concept
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AgênciaClick
Pink October [2009 Campaing]
About 11 thousand women die every year from Breast Cancer in Brazil (info by Brazilian Cancer Institute) For the launch of Brazilian’s Pink October we created...
Copywriter
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Concept
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AgênciaClick
Nextel [Proposal]
Problem: Nextel (similar to Spring Mobile) expanded their operations to other Brazilian states. But in these new markets, the use of unlimited radio service wasn't...
Copywriter
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Concept
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AgênciaClick
Introducing Sadia's New Website
We created this tutorial video for Sadia’s new website, that has a new navigation system. We needed to show for our consumers how easy and fun is to find all the...
Copywriter
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AgênciaClick
Prints
September 30, 1992 "President is removed from office" October 2, 2006 "Collor was elected senator for Alagoas state." [in Post-it] "Do you rely on your memory?" ...
Copywriter
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Concept
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ESPM