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Brand position for Hot Pocket  
In order to communicate the new brand positioning for Hot Pocket on the Internet we have created an official video manifesto with a "freaky" version for social...
Copywriter, Concept, AgênciaClick 
My Recipes Book 
Problem: As SADIA is one of the biggest food companies in Latin America, we wanted to bring back cooking as a main subject in people’s life. Solution: We...
Copywriter, Concept, AgênciaClick 
TIM + AACD 
TIM’s (Mobile phone provider) slogan says "You without limits". Aiming to help children from AACD (Associação de Assistência à Criança Deficiente), we...
Copywriter, Concept, AgênciaClick 
Hot Pocket Game 
Problem: Communicate Hot Pocket in Planeta Terra Rock Festival. Solution: We created a game that encourages players to shoot their Facebook friends with Hot...
Copywriter, Concept, AgênciaClick 
Fruittella [Proposal] 
Problem: Communicating the new Fruittela flavors: Strawberry and Chocolat. Solution: We proposed a special photo booth. Inside it a camera would take pictures of a...
Copywriter, Concept, AgênciaClick 
Read and Tell 
Copywriter: Mauro Paz and Nayara Lima Art Director: José Saliba Jr. Creative Director: Juliana Constantino and Ricardo Velasco
Copywriter, Concept, AgênciaClick 
New website Hot Pocket [Proposal] 
For the new Hot Pocket brand positioning "Who turns around, gets along," we created a proposal for a website where the consumers would literally have to kill the...
Copywriter, Concept, AgênciaClick 
Pink October [2009 Campaing] 
About 11 thousand women die every year from Breast Cancer in Brazil (info by Brazilian Cancer Institute) For the launch of Brazilian’s Pink October we created...
Copywriter, Concept, AgênciaClick 
Nextel [Proposal] 
Problem: Nextel (similar to Spring Mobile) expanded their operations to other Brazilian states. But in these new markets, the use of unlimited radio service wasn't...
Copywriter, Concept, AgênciaClick 
Introducing Sadia's New Website 
We created this tutorial video for Sadia’s new website, that has a new navigation system. We needed to show for our consumers how easy and fun is to find all the...
Copywriter, AgênciaClick 
Prints 
September 30, 1992 "President is removed from office" October 2, 2006 "Collor was elected senator for Alagoas state." [in Post-it] "Do you rely on your memory?" ...
Copywriter, Concept, ESPM