For the fourth year in a row Doritos has given power to the people with their Crash the Super Bowl contest. The idea is simple, give Doritos fans the tools to create a Super Bowl commercial that will place #1 on the USA Today Ad Meter. Easier said than done. Well in 2009 the Herbert Brothers from Batesville, Indiana did just that. So for the fourth go around we enlisted their expertise to give this years contestants a cutting edge against the ad professionals.

Through a series of web films housed on the CTSB site, the Herbert Brothers covered every topic you would need to know from copyright infringement to self promotion and the ever important nut shot. Lots and lots of nut shots.

www.crashthesuperbowl.com