Tesco has a growing reputation for adopting technologies to deliver its brand. In July of 2012 I received the brief to work with Tesco in Ireland to take its...

Leica makes beautiful cameras, but it’s a brand that trades on retrospect. It reversions old design concepts and maintains conventions that have since been...

In 2009 MORE TH>N moved away from out-sourcing digital design work to ad agencies and decided to build an in-house team. Although the team is growing it's still...

In 2009 I worked with the creative teams at VCCP to devise the launch of the MORE TH>N Freeman campaign. I lead all creative concepts across digital and social...

Surrenden is a concept headline typeface that I designed in a self imposed challenge to produce an original type design in under 3 weeks. The idea for...

One of the best things about being a MORE TH>N insurance customer is all the discounts and offers you can get. I worked with the CRM and Retention teams to...

From 2006 to the end of 2009 I worked as Creative Director for Preview. I was responsible for the overall creative direction of all client work, as well as...

IMA International provides training and consultancy to development and aid organisations around the world. I was briefed to rebrand IMA as a progressive, liberal...

In 2004 I was Senior Designer on the redesign project for Ladbrokes' sports betting site. The redesign spanned a six month period, over which I produced more than...

Early 2009 lowcostbeds.com moved from selling accommodation to travel agents, to become an affordable, online travel website. My task was to design a series of...

IKEA wanted to help their UK based staff improve how they managed stores and showrooms. I designed and art directed a touch screen training system, which allows...

The work shown on this site is a small slice of what I been involved in, over the past decade. I can't fit it all in here, so this is a smattering of some of my...