" Branding is a people to people business, not a factory to people bussines." (Marc Gobé)
Being able to create strong and meaningful brands is not a easy task, and as as designer this challenge is a contant part of my daily life. Throughout this project was researched many theories and methods on how to create successful brands, and one lesson learned is that brands should have human qualities and emotional values in order to succeed.
This project combines two areas brands and tattoos, and is a proposition for brands to create lifetime customers, by getting them tattooed with the brands they love.
Major Project MA Graphic Branding & Identity
London College of Communication 2011®
See in detail on:
http://issuu.com/martacandeias
Absolute Loyalty - Book Teaser
Being able to create strong and meaningful brands is not a easy task, and as as designer this challenge is a contant part of my daily life. Throughout this project was researched many theories and methods on how to create successful brands, and one lesson learned is that brands should have human qualities and emotional values in order to succeed.
This project combines two areas brands and tattoos, and is a proposition for brands to create lifetime customers, by getting them tattooed with the brands they love.
Major Project MA Graphic Branding & Identity
London College of Communication 2011®
See in detail on:
http://issuu.com/martacandeias
Absolute Loyalty - Book Teaser






















