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The new way to stream unlimited music in Australia, exclusive to JB HIFI. JB Hi-Fi Now


Australia’s Largest Home Entertainment Retailer, JB HI FI, launches it's new music streaming service, 'JB HI FI NOW'. With over 100,000 artists and more than 6 million songs to discover, play and share.


Role
Concept Designer, Art Direction





A web-based music service designed to work on a variety of different platforms.


JB Hi-Fi Now, big on music discovery, is designed to feel somewhere between a website, an app and a catalogue without the use of Flash, to make it accessible to anyone.


Role
Concept Designer, Art Direction




Easy to use tools to create and share music you love, in a fun and different way.









Discover new artists anywhere. No matter where you are, or what you’re doing, you’re able to discover new artists and music based on how you interact with the site.














Build a music following or simply help friends improve their musical tastes and knowledge.


The social parts of JB-Hi-Fi Now means that you can follow people with similar tastes in music to you, discover new music and new people. The interface is much more image heavy, meaning your profile and dashboard gives a very clear visual of where your tastes lie. Note: Large Justin Bieber tile :(


Role
Concept Designer, Art Direction







Instant new music on the go. Download and sync your library, and use it just like your ipod.





— Digital Styleguide —




The Australian Film Institute Awards, after 53 years, gets made over into a new Academy for Australia.


The Australian Film Institute was founded in 1958 as a non-profit organisation devoted to developing an active film culture in Australia and fostering engagement between the general public and the Australian film industry. It is responsible for producing Australia's premier film and television awards, the annual AFI Awards.


In August 2011, AFI formed a subsidiary professional organisation, the Australian Academy of Cinema and Television Arts, to replace the AFI Awards. The primary role of AACTA is to identify, award, promote and celebrate Australia's greatest achievements in film and television.


Role
Concept Designer, Senior Designer

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Using HTML5 and Canvas, and some .png trickery, the site came alive with actual film footage shining through the words on the page.



The concept for the design was simple - to show Australian film through the AACTA brand ...literally. Using HTML5 and Canvas, and some .png trickery, the site came alive with actual film footage shining through the words on the page.


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Design your own Holden Designer Spark, and win a customized Barina Spark.


Holden's digital and social media campaign to launches the all-new Barina Spark, aligning the car with stylish and fashionable ambassadors to target young female drivers. Each has designed a unique Barina Spark to provide inspiration for competition entrants, with video interviews posted on the website to take visitors through the design process.


In addition to this, users can design their own customized Barina Spark, post it in the gallery, and encourage their friends to vote on their designs through social media.


Role
Concept Designer, Senior Designer









It was important that the design differentiate itself from Holden's traditionally male orientated skew, with a decidedly softer edge. It was important to make sure the design language was interesting, yet still enough of a blank slate for users to express themselves. All while maintaining an element of Holden's brand values.









Boldly going where airlines never go.


Jetstar Airways is an Australian airline owned by Qantas. They're a low-cost airline focused predominantly on domestic travel, and slowly opening up to international destinations. Jetsar's brand is light and friendly and is popular with the younger demographic.


This core audience meant that the design could strip away the standard conventions that airline websites adhere too and simplify the interface as much as possible, and bring the booking engine front and center. Stylistically the brand was flattened and simplified to emphasize the bold, straightforward deals Jetstar has to offer.


Role
Concept Designer, Senior Designer

Full size Designs
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A modernized, clean approach to the iconic Red Rooster brand.


Pitch designs and eventual concept design for Red Rooster. Red Rooster is an Australian fast food restaurant chain, specializing in selling roasted chicken and other related products

Role
Concept Designer, Senior Designer

Tourism NT


A redesign of the Australian Northern Territory Tourism site. Capturing the excitement of the outback as well as the immense history and character.


Lend Lease


We were asked to pitch the design of one of Lend Lease's projects (I.e. Ropes Crossing), as well as the design of the Lend Lease corporate site. The designs will then be re-appropriated for all the various Lend Lease projects using the core structure, and defined styles.

Steinlager Pure


Design work for New Zealand Beer Brand Steinlager Pure, including a campaign called 'Pure Futures' that asked New Zealanders to pitch an idea on how they can make the countries future better. Also included was a redesign of the international site for the beer brand.

Lindemans


Re-design of the Australian wine brand Lindemans. The brief, to sum it up in a word: flowery. And I can do flowery.

Gay Travel


San Francisco based company gaytravel.com needed a major overhaul, and help push out new features to their site, like user profiles, and the ability to find travel buddies online. Also, wouldn't it be nifty to see just how gay each city around the world is? Well now you can, ranging from Anita Bryant to Ryan Seacrest.

ASB Bank


For two years I worked as the lead designer on ASB Bank and did the redesign for the site in 2007. This included a large number of templates, and a few campaign pages over the years. I also did the secure Share-trading site, which required complex solutions for the user interactions with stocks, purchasing and selling etc. And concepts for the secure internet banking site.
 
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