crown royal - the jimmy bowl
For a Crown Royal contest, Jimmy Johnson, (the football coach with immovable hair), was to train ten winners for a game of 5-on-5 football at Cowboys Stadium.

With one website, 10 bizarre pep talks, and a ridiculous music video, we promoted it.


A FEW OF THE PEP TALKS (co-written with Kent Koren):
To get fans to sign up, we gave them a taste of what it’d be like to learn from America's winningest football coach. Turns out, Jimmy's a ham.

Jimmy on Losing from Pete Marquis on Vimeo.



Jimmy on Endzone Dances from Pete Marquis on Vimeo.



Jimmy on Gameface Vs. Jumbo Screen Face from Pete Marquis on Vimeo.



Jimmy on Jimmy's Hair from Pete Marquis on Vimeo.



THE MUSIC VIDEO (music produced by Hobo Audio - using Jimmy Johnson audio from our footage):

Jimmy on Fire from Pete Marquis on Vimeo.



THE SITE:
People could see all the videos and learn about the contest at Crownroyal.com. They could submit entries in 10 unique ways – from delivering a motivational halftime speech to showing off their best end zone dance.