Amnesty Tinder Takeover
AWARDS: Winner of Webby People's Voice Award 2015 (Online Guerrilla & Innovation)
Winner of IAB Australia Creative Showcase 8.5,
W3 Award (Silver) 2014, Davey Award (Gold & Silver) 2014,
Webby Nominee (Best Use of Online Media) 2015

PUBLISHED IN: Campaign Brief 'The Work 2014' Annual
MEDIA MENTIONS: Guardian, Telegraph, AdWeek, AoTW, Webbys



Amnesty International Australia wanted to remind Australian women about the poor state of women's rights around the world.

We knew the perfect place for our message to appear, and so, in the lead up to International Women's Day, Amnesty International Australia joined dating app, Tinder.

As women swiped through potential suitors, our message was revealled.



Each of Amnesty's profile images featured a hard-hitting message directing to an interactive website with more information and the option to sign up.



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