Sun protection, skin hydration and thermal assistance designed for the slopes. They will hang off your jacket and have been engineered to work with gloves. Even the caps are impossible to lose. Burton’s 77 cosmetics come in two distinct perfumes. From the logo to packaging, typography and promotion, all aspects are inspired by the lines made by the riders on the snow. 77 is derived from the company’s year of establishment. Even the stand is meant to be reminiscent of a mountain.