We, Englishmen, hate 12-round combats. Too much time waiting for our money.

William Hill is one of the biggest bookmakers in the United Kingdom. When the client landed in Spain in 2010 we tried to communicate the emotion and strength of the game with a twist of British attitude.

William Hill es una de las casas de apuestas más grandes del Reino Unido. Cuando empezó a operar en España, intentamos comunicar la emoción y la fuerza del juego con un poco de actitud inglesa.

We, Englishmen, love the Six Nations. The more the people bet, the more money we win.

We, Englishmen, play soccer aggressively. Because there is more than the league at stake.

We, Englishmen, adore our pets. Specially if we have bet on them.

We, Englishmen, love horses. Specially the ones that make us win.

Copywriter: Santiago Pérez. Agency: RMG Connect/JWT.