To promote the pen/pencil brand Stabilo, we made a recreation of Robin Van Persie's magnificent goal during the 2014 World Cup match against Spain in flipbook form. I created the first and last part of the flipbook beforehand. After the actual match, a team consisting of myself and three other artist (full credits below) quickly recreated the actual goal, put together the flipbook, shot the above video and uploaded it on Youtube, all within 24 hours after the actual goal was scored.
After a few days the video had 1,5 million views on Youtube, and was featured on pretty much all Dutch mainstream media sites, as well as international media such as The Guardian, Time, ESPN, Bleacher Report and many others. It was also shown on TV shows Studio Brasil and VI Oranje.
Right after the World Cup final, we made a spiritual sequel in which we recreated the top 3 World Cup goals. The result was pretty much similar: over 1,5 million views on Youtube, and worldwide press coverage.
So far this project has been screened on the NFF (Dutch FIlm Festival) and has won two Grand Prix Content Marketing awards, for Best Video and Best Content.
Credits: Account: Robert Doggers Concept/creation: Isaac Diepenhorst, Marc de Wolf Strategy: Isaac Diepenhorst Production manager: Tessa Robijns Production, styling & edit: Bas Bakhuis Post-production: Serginho Brooks Art-direction: Marc de Wolf, Isaac Diepenhorst, Chuck Bekker, Serginho Brooks Media / seeding: Isaac Diepenhorst Design: Marc de Wolf, Chuck Bekker, Serginho Brooks, Ho-Wing Pang, Tristan Kromopawiro
Kromkommer is a start-up brand of Soup that only uses vegetables that would otherwise be discarded. In order to raise money to kickstart their enterprise, we made this promotional video. Most of you will probably recognize that it's a parody on another well known advert.
Art Direction & Illustration: Marc de Wolf Animation: Serginho Brooks
An interactive Facebook campaign for a Dutch Supermarket chain, which enabled users to invite their friends over for a barbecue in a playful way. They could select up to eight friends, place something tasty on the barbecue and then send out the invitation and place an image of their barbecue on their Facebook wall.
An re-imagining of the controversial character Zwarte Piet, mixed with the style and themes of the videogame Assassin's Creed. When I released it on the Web, it got spread around a lot, and even got a little media coverage.