To promote the pen/pencil brand Stabilo, we made a series of animations about both the men's and women's world cup, using traditional materials like pen and paper.
The latest in this series is a video celebrating the start of the 2015 Women's World Cup, in which we animated several female football players in a match against famous male football players (and beating them of course):
The above video is a successor to the first two videos we made in 2014, during the Men's World Cup. Our first video was a recreation of Robin Van Persie's magnificent goal during the 2014 World Cup match against Spain in flipbook form. I created the first and last part of the flipbook beforehand. After the actual match, a team consisting of myself and three other artist (full credits below) quickly recreated the actual goal, put together the flipbook, shot the above video and uploaded it on Youtube, all within 24 hours after the actual goal was scored.
After a few days the video had 1,5 million views on Youtube, and was featured on pretty much all Dutch mainstream media sites, as well as international media such as The Guardian, Time, ESPN, Bleacher Report and many others. It was also shown on TV shows Studio Brasil and VI Oranje.
Right after the World Cup final, we made a sequel in which we recreated the top 3 World Cup goals. The result was pretty much similar: over 1,5 million views on Youtube, and worldwide press coverage.
So far this project has been screened on the NFF (Dutch FIlm Festival) has won two Grand Prix Content Marketing awards, for Best Video and Best Content and the Grand Prix in the Dutch Best Social Media Awards.
Women's World Cup Video:
Concept/creation: Marc de Wolf, Serginho Brooks Production manager: Nienke van der Maar Production, styling & edit: Bas Bakhuis Art-direction: Marc de Wolf Animation: Marc de Wolf, Kabo Lam Additional animation: Serginho Brooks, Chuck Bekker Additional Colouring: Robin Bosman, Sam Ruijter, Letitia Plooi
Men's World Cup Videos:
Concept/creation: Isaac Diepenhorst, Marc de Wolf Production manager: Tessa Robijns Production, styling & edit: Bas Bakhuis Post-production: Serginho Brooks Art-direction: Marc de Wolf, Chuck Bekker, Serginho Brooks Media / seeding: Isaac Diepenhorst Design: Marc de Wolf, Chuck Bekker, Serginho Brooks, Ho-Wing Pang, Tristan Kromopawiro
An interactive Facebook campaign for a Dutch Supermarket chain, which enabled users to invite their friends over for a barbecue in a playful way. They could select up to eight friends, place something tasty on the barbecue and then send out the invitation and place an image of their barbecue on their Facebook wall.
An re-imagining of the controversial character Zwarte Piet, mixed with the style and themes of the videogame Assassin's Creed. It circulated widely on the internet, and even got a little news coverage.