In 2005, The Glue Society invited some Aussie creatives to be locked inside a giant glass box. During an overnight brainstorming session, briefs were sent to my partner and I from all over the globe. And we had to answer them as fast and as best we could before they let us out. We also drank beers.

Things I Learned During This Project: Beer is a lesson, right?

D&AD pencil. For the overall campaign, not my late-night ideas.